Vivid Sydney

Hero Destination Photography

From sweeping harbour panoramas to spectacular fireworks and colourful light installations, Vivid Sydney transforms the city into a celebration of creativity and imagination. This collection brings together commissioned photography and selected festival highlights, capturing the colour, atmosphere and energy of Sydney after dark.

Commissioned by: Destination NSW

Focus: Creating impactful, campaign-ready photography that showcases the scale and spectacle of Vivid Sydney, combining carefully planned compositions, technical precision and rapid image delivery to support the festival's evolving communications needs.

Outcome: A bespoke collection of photography supporting Destination NSW's festival communications, media coverage and promotional campaigns, with selected hero imagery featured in large-format advertising across the Sydney Metro network.

VividSydney2024_Hero_88GeorgeStreet_OpeningNight_CREDITDestinationNSW_HL-3.jpg
VividSydney2024_Hero_GatewayTower_OurConnectedCity_CREDITDestinationNSW_HL_Landscape-6.jpg
Henry-Li-Photography-Vivid-Sydney-2024-Love-is-in-the-Air-Drone-Show-Cahill-Expressway-2.jpg
Henry-Li-Photography-Vivid-Sydney-2024-Love-is-in-the-Air-Drone-Show-SHB-1.jpg

Vivid Sydney on the Metro

Bringing movement, connection and the energy of Vivid Sydney to life across the Sydney Metro network.

Our imagery for Vivid Sydney was showcased across Sydney Metro stations, platforms and digital screens during the festival, helping bring the story of movement and connection to life for more than 1.2 million visitors during opening week and 200,000 visitors on peak nights.

Long exposure night view of Sydney, Australia, showing the Sydney Harbour Bridge, Sydney Opera House, and city skyline with light trails from boats and traffic.
Central Metro Station with two digital departure boards, glass doors, and people walking inside, reflecting movement. Photo by Henry Li Photography.
Digital advertisement display at Barangaroo Metro Station promoting electric energy, with city lights during Vivid Sydney illustrated. The station sign reads 'Barangaroo'. Photo by Henry Li Photography.
Modern underground train station at Central Metro Station with escalators, digital departure screens, and blurred travelers walking through. Photo by Henry Li Photography.
Digital information display showing next train service for Sydenham to Vivid Sydney event, departing in 3 minutes. The screen indicates capacity and offers travel tips for Vivid Sydney, with colourful promotional imagery by Henry Li Photography.
Sydney train station platform with digital timetable displaying next train to Sydenham, departure in 3 minutes, and a large screen showing train service details. Passengers are walking or sitting, with a sign indicating platform 27 and a 'Way out' si

Let’s capture the moments that move people.

Planning an event, campaign or creative project? Let’s work together to create bold, story-driven imagery that connects people & place.

Start the Conversation
Previous

Darling Harbour | Vivid Sydney
Next

Park Hyatt Sydney | Vivid